A mistake commonly made by many speakers is to pull out the same set of material regardless of the audience, if the topic remains the same.
This is the stage where we grab the audience’s attention to:
•Strike a rapport •Relate to them by bringing in awareness of their needs •Establish our own credentials and of our material •Provide a sense of direction for the presentation through sharing our structure, agenda or plan [if ppt]•
To achieve this, we may start with a startling fact, a brief and relevant anecdote, or a humorous icebreaker.
This is the stage where we deliver on our promise made during introduction:
•Provide focused data and facts and logically supported assertions. •Examples should be from the experience base of the particular audience so that they serve to exemplify the point rather than further confuse. •Avoid disjointed ideas that do not get built upon. •Attempt should be to provide a smooth flow so that the ideas build on each other and serve to take the audience along to the conclusion we have in mind. [if ppt]•
In long presentations, it is advisable to recap crucial points at the end of each section.
This is the stage where we recap and seek confirmation of understanding and may be commitment from audience:
•Conclusion is where the promise of the introduction in sharing useful information, or making useful recommendation, or arguing in favor of a position gets crystallized. • A strong opening and equally strong conclusion provide a satisfying sense of promise delivered. •Remember to end with strong, memorable closing statement. [if ppt]•
We may use slides to help keep the audience on track
with where we have been, where we are,
and where we are headed.