This entire presentation is for internal use only, and should be protected as a confidential & proprietary resource.
- Proprietary Intellectual Property
- Substantial Nielsen Investment
- Use Client-ready iShare Decks Only
This tutorial will provide you with the knowledge to identify and quantify the value of potential business opportunities.
After this tutorial you will be able to:
- Identify and quantify Business Opportunities
- Understand the process for capturing and communicating QBO
- Present Quantified Business Opportunities to your client
Mars and Nielsen Global Partnership
Nielsen’s role in collaboration growth
Nielsen’s role is to be Mars global growth partner. The collaboration of growth agreement includes:
- An open partnership, meaning an open door relationship
- Clarity of the analytics and insights Nielsen is providing
- 1:10 Goal means for every $1 Mars spends with Nielsen, Nielsen will demonstrate $10 worth of growth
Nielsen will identify 1% of growth for Mars globally every year with a potential of 10% growth.
Why is this good for Nielsen?
- The collaboration of growth agreement provides advantages to Nielsen and Mars.
- Nielsen will focus on outcomes
- Open communication of business plans and strategy
- Nielsen will be trusted advisors and solution focused (instead of product providers)
- Long-term partnership