Practice 100 - Innovation

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 100 level practices.

Assessment

(Innovation) What is the success rate of Innovations in China?

  • 2%
  • 3%
  • 1%
  • 5%

(Innovation) How can online solutions help Innovations?

  • Evaluate innovation’s online performance
  • Find online white space
  • Refine online marketing mixed activities
  • Check online brand health

(Innovation) What the solution(s) below is/are not Nielsen Innovation solution(s)?

  • Product Advisor
  • New Offer Advisor
  • Market & Brand Advisor
  • Decision Advisor
  • Category Advisor

(Innovation) Which of the followings are Innovations? [Multiple Choices]

  • A snack manufacturer launches a new flavor
  • A skin care manufacturer re-packages its current products
  • A durable manufacturer uses a new slogan and a new celebrity in its advertising communications
  • A manufacturer, who used to only have body wash products, launches a hair care brand

(Innovation) When Bluemoon launched the liquid laundry detergent, which of the following area did it fall into? [Single Choice]

  • White Space
  • Line Extension
  • Brand Restage
  • Brand Stretch

(Innovation) Please link the following Innovation areas with their respective purpose.

  • Opportunity
    Identify & Prioritize growth opportunities. Point out right direction for innovation.
  • Creation
    Develop market offers, including concept & product. Give guidance on what to innovate.
  • Activation
    Complete go-to-market innovations. Focus on how to launch innovations in a most effective way.

(Innovation) What client business question below can be answered in the Opportunity area? [Multiple choices]

  • The clients want to know how to take their brands to new categories/geographies
  • The clients want to know how to better position their brands’ portfolio
  • The clients want to know how to gain share from competitors
  • The clients want to know how to attract new users

(Innovation) What client issues below can be helped by the Creation process? [Multiple choices]

  • Whether the client will launch a new package to replace the old one
  • Which idea has the most potential to sustain in the market
  • Whether the sales revenue of the new product can cover the year 1 marketing spending
  • Whether the clients’ own brands have potential to further grow

(Innovation) What client business question below can be answered by Activation? [Multiple choices]

  • My current portfolio seems to be quite messy. Shall I delist a few SKUs?
  • Will my new launches cannibalize my current business?
  • Should I expand to cover the Coke products, or the biscuit products?
  • Can I increase my whole product line price by 10%?

(Innovation) What the solution(s) below is/are not Nielsen Innovation solution(s)? [Single/Multiple Choice(s)]

  • Product Advisor
  • New Offer Advisor
  • Market & Brand Advisor
  • Decision Advisor
  • Category Advisor

(Innovation) How many concepts have Innovation Practice China tested? [Single Choice]

  • 4000+
  • 5000+
  • 6000+
  • 7000+