Pratice 200 - PM: Right Merchandising
This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices
Which 3 aspects are included in Nielsen view of right merchandizing?
- Optimized space aware assortment
- In Store shelf space management
- In Store Compliance Check
Do we have to conduct store cluster analysis before any assortment optimization analysis? What is the best answer below?
- Yes, we always need to run this step.
- Yes, we always have to use Nielsen way to complete this step
- It is recommended but not always has to. We can work on the store clusters client defined
At which granularity we can give optimal assortment recommendation?
- By store cluster by brand
- By store by brand
- By store cluster by SKU
- By store by SKU
- All above
Please select true or false
- The key advantage of Nielsen Assortment Optimization is we only consider incrementality rather than rate of sales.
- We can benchmark market/competitors to give assortment optimization for given retailer.
- ATPRO is the software to work on space aware assortment optimization
- Assortman model can only give optimal number of SKU for each segment/brand/SKU within category.
Whose interests need to meet when we design planogram
How do you decide a planogram?
- Define Category& its Decision Tree
- Define Product Range
- Define Merchandising Rules
- Create Mud Map(Blueprint)
- Create Planogram
- Optimize category presentation
Please select key benefits when using automated planogram
- Planograms with standard, regional and local assortment for each store
- Planograms fitted to each store sales
- Planograms with real store fixtures
- Planogram update efficiently
What are Nielsen Mirrow’s advantages ?
- Decreases audit time up to 80%
- Improves accuracy of in-store through 99.9% accuracy
- Drives sales and uncovers in-store gaps quicker
Answer True or False
- ASO is the integrated solution we sell to client only as total package
- ASO is designed to boost productivity by automating time-saving tasks while delivering advanced analytics to ensure fact based decisions.
- ASO is only the interest of retailer.