Practice 100 - Innovation

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 100 level practices, Innovation espeicially.

Assessment

(Innovation) What is the success rate of Innovations in China?

  • 2%
  • 3%
  • 1%
  • 5%

(Innovation) How can online solutions help Innovations?

  • Evaluate innovation’s online performance
  • Find online white space
  • Refine online marketing mixed activities
  • Check online brand health

(Innovation) What the solution(s) below is/are not Nielsen Innovation solution(s)?

  • Product Advisor
  • New Offer Advisor
  • Market & Brand Advisor
  • Decision Advisor
  • Category Advisor

(Innovation) Which of the followings are Innovations? [Multiple Choices]

  • A snack manufacturer launches a new flavor
  • A skin care manufacturer re-packages its current products
  • A durable manufacturer uses a new slogan and a new celebrity in its advertising communications
  • A manufacturer, who used to only have body wash products, launches a hair care brand

(Innovation) When Bluemoon launched the liquid laundry detergent, which of the following area did it fall into? [Single Choice]

  • White Space
  • Line Extension
  • Brand Restage
  • Brand Stretch

(Innovation) Please link the following Innovation areas with their respective purpose.

  • Opportunity
    Identify & Prioritize growth opportunities. Point out right direction for innovation.
  • Creation
    Develop market offers, including concept & product. Give guidance on what to innovate.
  • Activation
    Complete go-to-market innovations. Focus on how to launch innovations in a most effective way.

(Innovation) What client business question below can be answered in the Opportunity area? [Multiple choices]

  • The clients want to know how to take their brands to new categories/geographies
  • The clients want to know how to better position their brands’ portfolio
  • The clients want to know how to gain share from competitors
  • The clients want to know how to attract new users

(Innovation) What client issues below can be helped by the Creation process? [Multiple choices]

  • Whether the client will launch a new package to replace the old one
  • Which idea has the most potential to sustain in the market
  • Whether the sales revenue of the new product can cover the year 1 marketing spending
  • Whether the clients’ own brands have potential to further grow

(Innovation) What client business question below can be answered by Activation? [Multiple choices]

  • My current portfolio seems to be quite messy. Shall I delist a few SKUs?
  • Will my new launches cannibalize my current business?
  • Should I expand to cover the Coke products, or the biscuit products?
  • Can I increase my whole product line price by 10%?

(Innovation) What the solution(s) below is/are not Nielsen Innovation solution(s)? [Single/Multiple Choice(s)]

  • Product Advisor
  • New Offer Advisor
  • Market & Brand Advisor
  • Decision Advisor
  • Category Advisor

(Innovation) How many concepts have Innovation Practice China tested? [Single Choice]

  • 4000+
  • 5000+
  • 6000+
  • 7000+