Vertical 100 - CPG

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 100 level verticals, CPG espeicially.


(CPG) What are manufacturers focusing on building when they decide what products to manufacture

  • Promotion
  • Logistic
  • Brand Equity
  • Package

(CPG) How do manufacturers invest in innovation?

  • Sub brands
  • New Brands
  • Product line extensions
  • All of above

(CPG) What is the Key Factor to drive retailer business success?

  • Promotion type
  • Shelf management
  • Right product variety
  • Price image

(CPG) Why do retailers promote?

  • Generate traffic
  • Increase sales / profit
  • Increase consumer loyalty
  • All of above

(CPG) What are important consumer wants?

  • Good service
  • Convenience
  • Value for money
  • Food quality
  • All of above

(CPG) What are the two typical demographics of today’s consumer?

  • Post 80’s
  • Ageing consumer
  • Smaller household
  • All of above

(CPG) What are success factors for retailers?

  • Price, Plan, Planogram, Products
  • Products, Performance, Price, Place
  • Products, Price, Promotion, Place
  • Promotion, Place, People, Price

(CPG) Why do retailers promote their products in a variety of ways?

  • Target key consumers
  • Generate traffic
  • Increase basket size
  • Build brand image
  • Drive consumer loyalty
  • Manufactures’ requirement
  • All of above

(CPG) Who are the top 3 retailers in the Chinese market?

  • Carrefour, Walmart, RT-Mart
  • Walmart, Wumei, CRV
  • Lianhua, Carrefour, Walmart
  • CRV, RT-Mart, Walmart

(CPG) How do retailers get revenue stream from manufacturers?

  • Exchange sales data with manufacturers
  • Sell shelf space to manufacturers
  • Charge for promotion display stand
  • Direct mail promotion fee
  • All of above

(CPG) What are the popular patterns in the modern Chinese retail market?

  • Smaller Modern Trade
  • Emerging channels
  • E-commerce
  • Mobile eco-system
  • All of above