Social Media Marketing for Small Businesses

woman thinking about social media optionsJumping on the bandwagon of every social media network “just because” isn’t going to garner the success you are looking for.

Taking time to get to know your options, and how they can benefit your business, will prevent you from biting off more than you can chew. 

Why would you ignore an opportunity to reach so many potential customers when social media marketing has proven results and can be used with little or no cost to you?

Overview: Course Objectives and How to Get the Most Out of the Course

What exactly is "social media"?

Social media is a bla bal bla...

What's in it for me?

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What am I going to learn in the course?

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Introduction to Social Media as a Marketing Strategy for Small Businesses

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Step 2

Step 2

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How to Build a Social Media Strategy

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How to Avoid a Social Media Disaster

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Using Facebook to Market Your Business

This is Facebook

When people think about social media, Facebook is the first site that usually comes to mind. If Facebook were a country, its 1 billion active users would make it the third-largest nation in the world. It’s a medium that businesses can’t afford to ignore. Even if you’re not on Facebook yourself, someone on the site could be talking about your company. At the very least, your industry and products like yours are probably being discussed.

How does it work?

Facebook is a medium that businesses can’t afford to ignore. Even if you’re not on Facebook yourself, someone on the site could be talking about your company. At the very least, your industry and products like yours are probably being discussed.

A Facebook page is more dynamic than a website and easier to create and maintain. It has tools that allow you to interact easily with clients and showcase your business and its culture. 

Your Facebook business page helps you foster a community of loyal clients and others who can spread your message. Visitors who want to follow your company’s activities click the “Like” button on your Facebook page, which means they agree to subscribe to your updates. Your posts may then appear in their personal Facebook “news feed”—the first thing they see when they log in. What’s more, every time they interact with your Facebook page (for example, by writing a comment), this activity may get posted in the news feeds of their friends. 

The power of Facebook is word of mouth. The average user spends 50 minutes per day on Facebook, is connected to 190 “friends,” and shares, on average, 30 pieces of content (web links, videos, articles, etc.) each month. Facebook has 1.18 billion daily active users,  This means the right message can spread explosively to a massive audience.


Who is the primary audience?

  • Females aged 18-29
  • Both genders over the age of 55
  • Males aged 24-40
  • Children under 18
Check the correct option(s).

What are the primary uses for business?

  • Building an audience and following for your brand
  • Interacting with customers
  • Starting discussions
  • Letting customers order products
  • Lowering marketing expenses
  • Increasing website traffic
Click beside each choice that is correct.

More reasons for using Facebook

And the list goes on and on.

For a detailed article on why you should use Facebook, read https://www.postplanner.com/top-10-benefits-facebook-business-page/

Success stories from your peers

Need more?

If all those facts and figures haven't convinced you, see for your self what one of your peer have to say.

In this video, Granny tells it like it is.

When you would not use Facebook


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Start using Facebook to market your business

If you're ready to try using Facebook to market your small business, this PDF has lots of information on how to get started.

https://cdn2.hubspot.net/hub/53/blog/docs/facebook_for_business_ebook_hubspot.pdf

Using Twitter to Market Your Business

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Using Instagram to Market Your Business

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Using LinkedIn to Market Your Business

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Other Popular Platforms and Where to Find Out More About Themn

Some other popular platforms and where to find out more about them


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Contacts

Contact us

We want to hear from you if you encounter any problems with the site (broken links, etc.), have any suggestions, or bla bla bla

Send us an email at [email protected]

Contact your peers

If you would have comments to share with the other participants, or if you have a success story you would like to tell us about, go to our Facebook page (ACC-SocialMedia). This is a closed group that you must ask to join, so your comments will not be seen by anyone outside of the site administrator and other members of the Chamber who are taking the course.

Survey - Did the Course Meet your Expectations? Can We Improve It?

Survey link

Help us make the course better!

I am looking for reactions (did you like it? was it easy to use?), evidence of learning (did they learn it?), skills transfer (will you be able to apply what you learned to you own business?), and suggested changes we could make to improve the course.

The survey will take less than five minutes to complete.

[link to SurveyMonkey survey]

Help us even more

We would really like to know if the information in this course helped achieve any of your marketing goals.

We would like to send you another short survey in about six months. Your responses will help us determine whether the course is a valuable service the Chamber can continue to offer its members.

If you are willing to participate in a second survey, email us at [email protected], or post a comment on the course Facebook page (ACC-Social Media).