Fresh Start Ultimate Marketing & Sales System for Real Estate Agents (Complete)

In this introductory module featuring Tracy J. Brown, you will discover a set of simple, easy-to-implement techniques that have helped many of America’s leading REALTORS® become more effective and reach the pinnacles of their careers. These simple strategies will make it easier for you to enjoy more free time, more money, and more success from your decision to become a real estate professional.

Introduction

Who Is Tracy J. Brown

The Ultimate Marketing & Sales System For Real Estate Agents

Facilitated by Tracy J. Brown

Who is Tracy J. Brown?

25 years Real Estate Experience

Top 10% agent Nationwide with Realty Executive

Purchased Century 21 Franchise

Founded First Providence Realty , Inc.

Top Producer with the Mike Ferry Real Estate system

Partnered with Allison James Estates & Homes 2009

                                                                                                              

What you will learn?

WHAT YOU WILL LEARN

 

How Do Top Producer do more deals?

How to have explosive sales growth?

How to become more effective & efficient?

What do top producers do?

How to qualify leads?

Top Producers Mindset

 

TOP PRODUCER’S MIND SET

How do you become more efficient, effective and more competent?

Eight Specific Ideas For Top Producers

 

EIGHT SPECIFIC IDEAS  FOR TOP PRODUCERS   

1. Place 80% of your emphasis daily on getting a listing.

2. Take control of everything (must take control of buyers and sellers)

3. Place high emphasis on delegation.

4. Place high emphasis on inexpensive effective personal promotion.

5. Put all repetitive follow up work in computer and teach someone else how to do it.

6. Concentrate 100% on the number of contacts made daily and the number of presentations made weekly.

7. Concentrate 100% on the number of deals and not income.

8. Do not under any circumstances sanction incompetence with self or the people around you.

 

Introduction Part II – Top Producer National Data

 

 

NUMBERS TO FOLLOW

12.5 Contacts=1 Lead

Every 5 Leads= 1 appointment

2 appointments= 1Listing or Sale

1 Listing or Sale = 1Closing

 

How to Qualify Leads & Contacts

How to Qualify Leads & Contacts

What is your definition of a lead?

A Lead is any one who will buy or sale in _____days or less.

What is your definition of a contact?

A person’s who can make a decision to buy or sale.

 

 

How to Add 25 Deals

HOW DO I ADD 25 DEALS

10 Hours Prospecting Per Week

125Contacts Per Week

10 Leads Generated Per Week

2 Hours of Lead F/U Per Week (30min. Daily)

Go on 2 Listings Per Week

Have 2 Closing Per Month

 

Introduction Part III – Top Producer’s Balance Life Formula

 

To Producer Balance Life Formula Numbers

Total Monthly Cost of Living= $ 6,000

Total Outside Income= $ 2,000

The Difference= $ 4,000

My Average Commission= $ 6,000

Therefore to SURVIVE, I Must Sale 1 Home Per Month.

To Become Debt Free 

My Total Debt= $ 72,000

Total Debt Divided By Average Commission= $ 72,000 / $6000 = 12 Deals

To be Debt Free 1 year, I Must Sale 12 Additional Homes Per year = 1 per month

I Want To Save $ 72,000

To Save $ 72,000 I Must Sale 1 additional Home  1 Per month.

Agent Number of Deals

Survival = Twelve (12) Deals Total

Debt Free = Twenty four (12) Deals Total

Savings = Twelve (12) Deals Total

Do An Additional (7) Deals Per Year for Vacation

TO HAVE A BALANCE LIFE 43 DEALS TOTAL?

Agent number of Deals

Agent Number of Deals

How many deals do YOU need annually to have a balance life?

Introduction Part IV – Top Producer Prospecting Philosophy

 

PROSPECT OR FAIL !

Can I prospect a lot and still fail?

Can two people do the same thing and get totally different results?

Manage Your Expectations!

… Example: 94% FSBO list in 60 days, why you didn’t get business.

 

How well you are groomed, clothes, what you say, and the confidents you have in your script dialogue can be the DIFFERENCE .

Five Step to Better Prospecting

Five Steps to Better Prospecting

 

 

#1 – Stop procrastinating!

#2 – Set prospecting goals

#3 – Put your prospecting hours on a calendar

#4 – Tell everyone you meet what you do for a living

#5 – Never stop working on your prospecting skills

 

Time Management

.

 

                                                                                                        

Time Management (A daily planner is a must)

 

1. Delegate everything that does not lead to immediate production. (Ex. Mortgage, attorney, termite,

inspections.)

2.Goals and time planning systems must be in unison.

3. Concentrate 100% on priorities below.

  1. Have a prospecting technique

          (b) Attempts per day

         (c) Contacts per day

         (d) Leads per day

         (e) Appointment’s per day

         (f) Deals per month

         (g) Referrals

 4. Keep track of time daily, hour by hour.

 5. Establish and follow your perfect day.

Prospecting, Price Reductions, Listing Presentation, Negotiate Contracts, get Administration Done, Preview Property, Personal Promotion, and time playing.

 

How to get more Listings ?

                                                                                                      

How do I get more listings?

Work your past clients monthly.

Ask for all files of agent who left company.

Listing consciousness everywhere you go.

Become a master of the listing presentation.

 

Three Step Process For Taking A Listing

 1. Pre-qualify before going on an appointment.

2. Do the Listing presentation

A. Presentation to include CMA, Sellers Net and have a listing presentation.

3. Tell the TRUTH and do not get attached to the Outcome

Remember you are interviewing them, they are not interviewing YOU…

 

Qualifying Buyers

 

Qualifying Buyers

                                                                                                

 

Buyers qualifying questions

  • How did you hear about us?
  • How long have you been looking for a home?
  • What has prevented you from owning?
  • How much you think you will feel comfortable with a monthly mortgage?
  • Has anyone ever shared with you how we arrive at the most home you can afford?

 

 

 

Fresh Start Ultimate Marketing System for Real Estate Agents

 

Fresh Start Ultimate Marketing System for Real Estate Agents

WHAT PLAN DO YOU HAVE TO INSURE YOUR REAL ESTATE SUCCESS?

Module 10

 

CLICK HERE FOR NOTES & ASSIGNMENTS

Additional Resources Module 10

Congratulations!

 

Contact Tracy J. Brown at : Info@Freshstart.com

Module 1 Foundation Building

Foundation Building

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 1 - Foundation Building: Developing the Mindset To Achieve Massive Business Success. This module sets the groundwork for the new and improved mindset that the business owner must have in order to actually implement the marketing strategies in the remainder of the course.

                           

              CLICK HERE FOR NOTES & ASSIGNMENTS 

 

Additional Resources Module 1

Module 1-Foundation Building: 

Developing The Mindset To Achieve Massive Success In Your Real Estate Business

Books
The Compound Effect 
The Slight Edge: Turning Simple Disciplines Into Massive Success 
What To Ask The Person In The Mirror 
What Got You Here Won’t Get You There 
The Seven Habits Of Highly Effective People 

Websites & Links
Entrepreneur.com
Inc.com
Earlytorise.com/
Successmagazine.com/
 

 

Module 2 New Age Marketing

New Age Marketing

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 2 - New Age Marketing: The New Rules about Marketing Your Real Estate Business in This Economy. This module sets the groundwork for the new marketing strategies in the remainder of the course. Many times agents are turning prospects off and it's costing them sales. This module reveals what every agent needs to know about this new market.

CLICK HERE FOR NOTES & ASSIGNMENTS

Additional Resources Module 2

Module 2 - New Age Marketing: 
The New Rules About Marketing Your Real Estate Business In This Economy

Books
How To Market To People Not Like You 
Crush It!: Why NOW Is the Time to Cash In on Your Passion 
Thinking, Fast and Slow 
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 

Websites & Links
Smallbiztrends.com/
Entrepreneur.com
Inc.com
Earlytorise.com/
Successmagazine.com/

Module 3 Attraction Marketing Strategy

Attraction Marketing Strategy

Module 3 - Attraction Marketing Strategy: Sales Messages That Magnetically Attract the Perfect Customers. This module is about creating powerful USP's that attract the ideal prospect who is ready to make a decision to purchase.

                                 

 

Additional Resources Module 3

 Sales Messages That Magnetically Attract The Perfect Customers

Books
The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less 
POP!: Create the Perfect Pitch, Title, and Tagline for Anything 
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas 
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and 
The Ultimate Sales Letter: Attract New Customers. Boost your Sales 
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words 
Million Dollar Mailings 
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition 

Module 4 Lead Generation Marketing Strategy

Lead Generation Marketing Strategy

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 4 - Lead Generation Marketing Strategy: Building Huge Lists Of Eager And Ready-To-Act Leads. This module reveals how to collect valuable contact information from leads and prospects in order to follow up with them until they buy.

 

                                       

 

 

Additional Resources

 

Lead Capture Campaign Strategy:
How To Build Huge Lists Of Eager And Ready-To-Buy Leads

Books
Great Headlines Instantly 2.1: How To Write Attention-Grabbing Headlines That Pull In More Prospects... More Customers... and More Profits – NOW 
Writing White Papers: How to Capture Readers and Keep Them Engaged 
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions 
Call to Action: Secret Formulas to Improve Online Results 
Landing Page Optimization For Dummies 

Additional Resources
Services to set up your pre-recorded message hotline:
AutomatedMarketingSolutions.com
Ringcentral.com
Hotlineamerica.com
Callcapturehotline.com
Services to create landing pages:
Unbounce.com
Instapage.com
Getpremise.com

 

Module 5 Constant Customer Contact Strategy

Constant Customer Contact Strategy

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 5 - Constant Customer Contact Strategy : Generating Massive Profits From Follow-Up Marketing. This module covers all of the major ways to follow up with a lead or prospect until they buy. This is one of the main modules of the course because it covers how to turn leads into customers.

 
                                  

 

Additional Resources

Constant Customer Contact Strategy: Generating Massive Profits From Follow-Up Marketing

Additional Resources
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers 
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition 
Great Headlines Instantly 2.1: How To Write Attention-Grabbing Headlines That Pull In More Prospects... More Customers... and More Profits – NOW 
The Magic of Newsletter Marketing - The Secret to More Profits and Customers for Life

Online Resources
Services to send emails to your customer database:
Aweber.com
Getresponse.com
Icontact.com
Constantcontact.com
Services to create multi-channel marketing campaigns:
Infusionsoft.com
Automatedmarketingsolutions.com
Callloop.com – Only does text messaging and voice broadcasts
Click2mail.com – Only sends postcards and letters
Sendoutcards.com – Only sends out postcards and greeting cards.

 

Module 6 The Ultimate Conversion System

The Ultimate Conversion System

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 6 - The Ultimate Conversion System: Your Road map to Reach All Of Your Goals. This module teaches how to create systems and scripts to convert the massive amount of leads into closed deals. It covers the basics as well as some ninja strategies for overcoming fee objections.

                               

                               

                                   

                                      

 

Additional Resources

The Ultimate Conversion System: Your Road map To Reach All Of Your Goals

Additional Resources
Sales Growth: Five Proven Strategies from the World's Sales Leaders 
Secrets of Closing The Sale 
Perfect Phrases for Real Estate Agents & Brokers (Perfect Phrases Series) 
How To Become a Power Agent in Real Estate : A Top Industry Trainer Explains How to Double Your Income in 12 Months 
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere 
People Buy You: The Real Secret to what Matters Most in Business 

Online Sales & Sales Training Resources
Unlockthegame.com
Dalecarnegie.com
Ziglar.com
8020salesperformance.com
Thesalesboard.com
Briantracy.com

 

 

 

Module 7 Loyalty Program Marketing Strategy

Loyalty Program Marketing Strategy

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 7 - Loyalty Program Marketing Strategy: How to Practically Guarantee That Your Customers Only Buy From You

This module covers one of the most powerful business building strategies - loyalty programs. This module presents a step-by-step blueprint to build a thriving loyalty program from the ground up.

 

                                     

 

Additional Resources

Module 8 Referral Program Marketing Strategy

Referral Program Marketing Strategy

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 8 - Referral Program Marketing Strategy: How to Turn Your Clients into Raving Fans That Grow Your Sales. This module gives an in-depth and covers how to turn your customers into your sales team. There are several killer strategies that cover the ins and outs of starting a referral program and keeping your customers engaged.

 

                                   

 

Additional Resources

How To Turn Your Customers Into Raving Fans That Grow Your Sales

Additional Resources
Get More Referrals Now! 
Endless Referrals 
The Referral Engine: Teaching Your Business to Market Itself 
The 60-Second Referral: for Small Business Owners & Independent Professionals 
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling 
Online Resources
Getreferralsasap.com
Referralflood.com
Instantreferralsystems.com
Maximumreferrals.com
Sendoutcards.com
Referralinstitute.com

 

Module 9 Strategic Marketing Alliances Strategy

Strategic Marketing Alliances Strategy

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 9 - Strategic Marketing Alliances Strategy: Explosive Profit Growth through Marketing Partnerships. This module teaches about the power of partnering up with another business owner in order to give both businesses a tremendous amount of sales and leads.

 
                                     

 

Additional Resources

 

Explosive Profit Growth Through Marketing Partnerships

Additional Resources
Guerrilla Marketing: Breakthrough Strategies: Triple Your Sales and Quadruple Your Business In 90 Days With Joint Venture Partnerships 
Strategic Partnerships: An Entrepreneur's Guide to Joint Ventures and Alliances 
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time 
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition 
Online Resources
Jvwisdom.com

Module 10 Website & Internet Marketing Strategy

Website & Internet Marketing Strategy

Fresh Start Ultimate Marketing System for Real Estate Agents

Module 10 - Website & Internet Marketing Strategy: Using the Power of the Internet To Double Your Sales. This module covers the most powerful online marketing formula that any real estate agent can implement in their internet marketing strategy. This module is key in harnessing the power of the internet to drive leads into your business.

 

                                    

 

 

Additional Resources

Using The Power Of The Internet To Double Your Sales

Additional Resources
Convert!: Designing Web Sites to Increase Traffic and Conversion 
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business 
Call to Action: Secret Formulas to Improve Online Results 
Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue 
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign 

Congratulations!

 

 

Congratulations!