Practice 200 - Innovation: Creation

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 200 level practices.

Assessment

Which of the followings will be covered in Creation process? [Multiple Choices]

  • Idea Screening
  • Concept Screening
  • Nielsen Optimization
  • Product Screening
  • Product Optimization
  • Product Line Optimization

Which of the followings client questions can be answered in the Creation process? [Multiple Choices]

  • What is the best product portfolio for my brand?
  • How do you feel about buying the new product?
  • How do you think this product meet your need?
  • How do you like the package of this new product?

Which of the followings are Nielsen’s unique capabilities of Creation? [Multiple Choices]

  • Design Navigator
  • Factors for Success
  • Shelf Test
  • Industry-leading Volume Forecasts
  • Concept Screening

Up to how many factors can be tested at Concept Stage [Single Choice]

  • 6
  • 8
  • 10
  • 12

What are the core factors tested at the idea screening stage? [Multiple Choices]

  • Message Connection
  • Distinct Proposition
  • Credibility
  • Need & Desire
  • Attention Catching
  • Advantage

Which factor or factors are the most important to the final concept & product mixture success? [Single/Multiple Choices]

  • Distinct Proposition
  • Attention Catching
  • Message Connection
  • Credibility
  • Need & Desire
  • Advantage
  • Clear & Concise Messages
  • Findability
  • Acceptable Downsides
  • Product Delivery
  • Product Loyalty
  • Acceptable Cost

What are the 2 main inputs for volume forecast? [Multiple Choices]

  • Marketing Plan
  • Overstatement adjustments
  • Consumer Survey Data
  • Consumer Actual Purchase Behaviours

What kind of marketing support is considered in forecasting?

  • Distribution
  • Advertising
  • Promotion
  • Celebrity spokesperson

Which of the following is wrong?

  • Overall success is heavily driven by the "weakest link"
  • We combine consumer data and marketing plan to build the forecast
  • We cannot take consumer survey data for overstatement adjustments
  • All of the above

What are the advantages of using Nielsen's unique Innovation solutions?

  • Predict success probability based on huge amount of past cases
  • Accurately forecast volumes
  • Cost efficient
  • Advanced Evolutional Algorithm technology