Marketing Principles - Learning Outcome Three - 3.2.1

 

Today, marketers have many more options for taking their products/services to market. The illustration below shows the wide range of physical and digital channels that are available.

Marketers create a strategy that involves the right mix for the brand and the product. 

This is known as Omi-Channel or Multi-Channel Marketing. 

 

 

 

 

 

 

 

 

 

 

 

3.2.1 Place, Distribution and Customer Experience

Distribution strategy designed for customer convenience

Types and function of intermediaries

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