Three-Stage Model of Creativity in Organizations

Creativity in Organizational Decision Making 

Three-Stage Model of Creativity

 

The Four steps of Creative Behaviour-problem formulation, information gathering, idea generation, idea evaluation

Creative behaviour, the main stage in the three-stage model

Step 1 : Problem formulation

Is the stage of creative behaviour in which we identify a problem or an opportunity that requires a solution as yet unknown.  

Creative behaviour, the main stage in the three-stage model

Step 2 : Information gathering 

Is the stage of creative behaviour when possible solutions to a problem incubate in an individual's mind.  

Creative behaviour, the main stage in the three-stage model

Step 3 : Idea generation 

Is the process of creative behaviour in which we develop possible solutions to a problem from relevant information and knowledge.

Creative behaviour, the main stage in the three stage model

Step 4 : Idea evaluation

Is the process of creative behaviour in which we evaluate potential solutions to identify the best one. Sometimes the method of choosing can be innovative.  

Creative behaviour occurs in four steps, each of which leads to the next

Mix and match to determine if you can recall the definitions of each of the four steps of creative behaviour!
  • Problem formulation
    The stage of creative behaviour in which we identify a problem or an opportunity that requires a solution as yet unknown.
  • Information gathering
    The stage of creative behaviour when possible solutions to a problem incubate in an individual's mind.
  • Idea generation
    The process of creative behaviour in which we develop possible solutions to a problem from relevant information and knowledge.
  • Idea evaluation
    The process of creative behaviour in which we evaluate potential solutions to identify the best one. Sometimes the method of choosing can be innovative.

Causes of Creative Behaviour-Creative Potential and Creative Environment

Creative Potential

Expertise

Expertise

Expertise is the foundation for all creative work and therefore is the single most important predictor of creative potential.  

Creative potential is also ENHANCED by....

Proactive personality


Self-confidence 


Creative potential is also ENHANCED by....

Risk taking


Tolerance for ambiguity 


Other TRAITS of creative people....



Perseverance 

The POTENTIAL for creativity is ENHANCED when individuals have:

Proficiency 


Expertise 


Abilities 


Knowledge 


Take a test of true or false to test your expertise in creative potential

  • Intelligence is not related to creativity
  • A trait of creative risk taking is self-confidence
  • The potential for creativity is enhanced when individuals have a proficiency in the subject
  • Expertise is NOT the foundation for all creative work
  • Intelligent individuals are more creative because they have a greater "working memory"
  • Similar expertise in one's field of endeavour enhances the potential for creativity

Creative Environment

Creative Environment

We need to be in an environment where creative potential can be realized.  What environmental factors affect whether creative potential translates into creative behaviours?

Motivation

Reward and recognition of creative work

Leadership

Leadership

Good leadership matters to creativity.  When leaders are encouraging in tone, run their units in a transparent fashion, and encourage the development of their employees, the individuals they supervise are more creative.  

What environmental factors affect whether creative potential translates into creative behaviour?

Creative outcomes (Innovation)

Creative Outcomes (Innovation)

Creative outcomes can be defined as ideas or solutions judged to be novel and useful by relevant stakeholders. 

Novelty 

Novelty itself does not generate a creative outcome if it is not useful.  Thus, "off-the-wall" solutions are creative only if they help solve the problem.  The usefulness of the solution might be self-evident (for example, the iPad), or it might be considered successful by stakeholders before actual success can be known.  

Creative Outcomes (Innovation)

Ideas are useless unless used.

Creative ideas are most likely to be implemented when an individual was motivated to translate the idea into practice-and when he or she had strong networking ability.  

Creative Outcomes (Innovation)

Organizational climate

Team creativity translates into innovation only when the climate actively supports innovation.  Creative ideas do not implement themselves.  

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