# Quantifying Business Opportunities-Generic

## Quantifying Business Opportunities

### Distribution Gap Exercise

• \$10,500
• \$52,500
• \$525,000
Lots-of-Chocolate chocolate bar has 50% distribution in gas stations, with a SPPD of \$10,500. The chocolate bar leader has 55% distribution. What is the QBO if Lots-of-Chocolate could increase gas station distribution to the same level as the chocolate bar leader?

### Fair Share Gap Exercise

Nielsen has identified an opportunity for Pretty Kitty Cat Treats in Total Pet Food Stores.  If the value sales per share in Total Pet Food Stores is \$150,000, use the chart below to match the goals to the correct sales opportunity.

Match the goal with the Quantified Opportunity by clicking the Goal and dragging to the correct Opportunity.

• Goal: Increase Total Pet Food Value Share to match Total Coverage
\$255,000
• Goal: Increase Total Pet Food Value Share to match Grocery Multiples
\$585,000

### Penetration Opportunity Exercise

Popped Corn snacks identified an opportunity to increase penetration of Popped Corn brand snacks in Coffee Shops. There are 2 million Households shopping in Coffee shops.

Calculate the opportunity if Popped Corn is able to increase half of the penetration gap to the next largest brand, assuming new buyers would buy at a consistent rate of current buyers.

 Product Penetration (% of HHs buying) Buying Rate/AWOP (eq./buyer) Cheesy Potato Crisp 22.2 3.2 Popped Corn snacks 18.3 2.9 Twisty Pretzels 12.8 2.6 All Nuts 15.6 3.1

The opportunity for Popped Corn will be

### Promotion Opportunity Exercise

Luxury Butter Spread has developed a line of flavored nut butters to be used in Baking. They would like to determine the opportunity for each flavor if they can increase the PEI to the level of Original. Calculate and fill in the opportunity values of the x's in the table in the blanks provided below the table.

Hint: PEI = Promo Sales / Promo Base Sales x 100

 Brand Promoted Base Volume Promoted Volume PEI PEI Opportunity Original 311 1,291 415 0 Chocolate 671 2,031 304 x Mint 267 871 326 x Peanut Butter 492 596 112 x

The PEI opportunity for Chocolate is

The PEI opportunity for Mint is

The PEI opportunity for Peanut Butter is