Vertical 100 - T&T

This assessment covers the necessary knowledge to effectively prove competency in Nielsen Greater China's 100 level verticals

Assessment

Which of the following Practice/Products are T&T Vertical cooperating with?

  • Marketing Effectiveness/ Marketing ROI, Neuro, Online Brand Effect
  • Performance Management/ Retail Location analytics, Store Observation, Shopper Analytics
  • Consumerization/ CI U&A, CI Market sizing, AAC
  • Innovation/ Consumer Insight product or concept tests
  • All of the above

Which of the following description correctly describes the 3 carriers’ market share?

  • China Mobile is leading the mobile communication market while China Unicom is leading the broadband market.
  • China Mobile is leading the mobile communication market while China Telecom is leading the broadband market.
  • China Unicom is leading the mobile communication market while China Mobile is leading the broadband market.
  • China Unicom is leading the mobile communication market while China Telecom is leading the broadband market.
  • None of the above

True or False

  • Chinese mobile market is nearly saturated.
  • Communication operators' revenue growth continues to rise.
  • Government policies have deep impact on this telecom industry.