Area Director Training

Lesson One: Building Your LAN - The ABC's

The ABC's + C Squared

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Building Your LAN - The ABCs + C2 Overview

In this first lesson, we’re going discuss the 4 Primary Elements of a LAN. There are additional supporting components….however, these 4 ELEMENTS are the most important.

These elements are called the "ABC’s + C2". 

A stands for Audience – Our audience is the Users of our LANs. It’s important we give our Users something of value and we sustain consistent effort to grow and retain them.

B stands for Businesses – It’s business support that makes the LAN possible. And it’s business participation that Users want. Regarding the support that makes the LAN possible, it’s simple: in media, it’s the business advertisers that make all platforms whether they be radio, tv, newspaper, or the internet possible. It’s no different with our LANs. Regarding the Users..businesses are a significant part of the community, Users do want to interact with them, and the better the communication, the more commerce that will take place.

C stands for Content – It’s the unique content, not the technology, that makes your LAN your LAN. We can’t put Dallas content into the Denver LAN and expect it to work for those living in Denver. We’ll cover the specific content that you want to aggregate and monitor in Building Your LAN.

Each of these Elements are critical to a LANs success and as the Area Director, they are your responsibility to ensure all is being properly taken care of.

There’s one remaining element to manage, C2 (C Squared) - C2 stands for Community Partnerships. Community Partnerships are established between your LAN and the community organizations in your community. Community Organizations consist of any well-meaning, well-established, non-commercial entity, located within your area. Examples are: chambers of commerce, churches, animal rescue groups, veteran’s groups and other non-profit organizations.

Establishing Partnering relationships with good community organizations will super-charge your efforts. Each new Community partnership will add to the speed of your LANs Growth by contributing to each of the 3 ABCs. In a few minutes you will understand how.

Part One - A Stands for Audience

Let’s Start with Your Audience

New LANs face a Chicken and the Egg factor.  It's unclear which is which, but we do know that Users want to find local businesses and their special offers, and businesses want Users. It’s difficult to attract Users when there are no businesses in your app….and it’s difficult to attract Businesses when there are no Users.

It’s OK to be new and at the beginning of something…every newspaper, radio, TV station and internet site in your town had their beginning.  What's important is to be aware of the situation and plan your strategy to address both groups.

This is one reason why we prefill a LAN with a minimum of 50 (100 is far better) business profiles, before we start introducing our LAN to the community.

Your best "first source of Users" will come from friends, family and associates. These are friendly individuals who will support you in building your LAN and are willing to help you “get things off the ground”.

You'll want to identify as many of these supporters as possible. Some of us have teenage sons and daughters who can be a big help. Some of us have a lot of friends, belong to a church, or have other resources we can tap for support.

There are 3 steps you'll want to take: 

1st) identify your supporters, by creating a written list,

2nd…explain that you are about to build a LAN and ask for their help by downloading the App, and

3rd) set the proper expectation.  New LANs take between 4 and 6 months to develop.  By letting your supporters know it's a process, they are understanding of empty sections and become excited as sections begin to fill. 

A 4th step is to invite your best supporters to become a LocalProject Ambassador.

LocalProject Ambassadors are volunteers who share our LocalProject Mission and want to see the local network grow.  Ambassadors can help in a number of ways,  Some will recommend businesses, others help spread the word about TheLocalProject App, others will help by posting to the Local Feed, the Event Calendar, or FREE Classifieds.  

There is much written about Brand Ambassadors on the Internet.  Brand Ambassadors can be compensated or serve as volunteers.  The number one way to compensate your Ambassadors is by them earning monthly income from local businesses they've recommended to the network.   As Area Director, you can recruit Ambassadors on either an Ambassador or CityPartner agreement. 

Ambassadors will introduce TheLocalProject to area businesses on a casual basis.  Whenever they find a business who is interested, you should take over the process to explain our program and actually enroll the business.  By assigning the Ambassador to that account, the system will pay them 10% of the monthly membership each month for one year.  By contracting Ambassadors as CityPartners, the system will pay 20% of the monthly membership each month, for as long as they are an Ambassador. 

It's likely that most Ambassadors won't be able to do a complete business enrollment, at least initially.  Nor will they likely recommend a lot of businesses.   However, Ambassadors who recommend just one business a month, that joins the local network, can build a significant revenue stream.   The Duties & Compensation Webinar contains a detailed explanation on how with just 12 Featured Businesses assigned to their account, a part-time CityPartner can earn $480 per month.  Assisting your Ambassadors to achieve this 12 enrollment goal is the simplest way to provide them compensation. 

Other incentives for your Ambassadors include TLP gear & apparel, bonuses, dinners, and lots of praise and recognition.  People like to be a part of something and feel a sense of accomplishment.  You'll likely find your best Ambassadors are those who are deeply committed to TheLocalProject Mission.  As TheLocalProject matures, we will continue to evolve this program together.  

Your first Audience goal should be to attract 100 Area Users as quickly as possible. 

Before we start, let’s review what TheLocalProject has to offer our Users.

What’s in it for them:

  1. Save Money – Local Offers (haircuts, lunches, dinners, oil changes & more)
  2.  Find Accurate Local Information in One Place
  3.  The Local Feed (delivers a daily update of the most important local activities and news)
  4.  Ability to VIPConnect with Their Favorite Businesses
  5.  Access to Community Services (FREE CLASSIFIEDS, more coming)
  6.  Ability to Earn Money (Recommend or Enroll Businesses)
  7. and More!

Stop the lesson – Let’s create a plan to Get Your First 100 Users!

Homework Assignment: 

1) Develop a written list of your "Friendly Supporters". 

2) Identify which are the best to: 1) Help spread the word for App signups, and 2) help with the Feed, Calendar, and Classifieds?  

3) Identify the Ambassador Candidates who would be capable of introducing TheLocalProject to a local businesses?

You should try to get as many users as you can, as quickly as possible.

  • You should try to get as many users as you can, as quickly as possible.

How Are Ambassadors Paid?

  • Ambassadors are volunteers who can earn compensation from the monthly memberships of enrolled businesses they've recommended
  • By salary

Audience Assignment One

  • You have developed your list of potential friendly supporters.

You have identified at least one Ambassador Candidate

  • You have identified at least one Ambassador Candidate.

Part Two - B Stands for Business

B Stands for Business

The typical LAN contains between 3000 and 5000 businesses; few have less, some have more. In building your LAN, the initial goal is not to register every one of those businesses. Your first objective is to strategically target the 135 most IDEAL business partners for your LAN.

Why 135? This gives your LAN 10 Sections and 25 categories operating in the Business Directory.

Which 135? This is the very question you are going to deliberate in this lesson.

Idea One! 

Focus your initial efforts on targeting businesses that will have the greatest impact on your LAN’s success. Instead of going out aimlessly into the community to enroll any business who will listen to us; let’s give thought to identifying which local businesses our Users would want most.

  1. Which goods & services do people purchase the most often? Such as food, as in restaurants and dining out; personal services like haircuts; and so forth.
  2. Which area businesses are the most popular?
  3. Which businesses do the most local advertising in town? They’ll at least want to be offered the opportunity to be first.

TheLocalProject system currently contains over 150 categories. Potentially, it could take more than 1000 categories to accommodate all the businesses in your area. We intentionally limit the number of categories to focus our efforts on the most important categories. In the early going, restaurants deliver much more User value than machine shops.  Should you come across a business that doesn't fit into one of our current categories; it is "highly likely" you shouldn’t be seeing that business until after you’ve enrolled your initial 135.

New LANs have 3 status levels: 1) Pre-launch, 2) Launch, and 3) Operational. Pre-launch and Launch are determined by time. Operational status is determined by a result (135 Businesses Enrolled).

The Pre-launch period is between 60 and 90 days prior to your LANs Launch date. Launch dates are the "official day" your LAN is opened.  It’s good to set Launch dates for the first of the month, but its not required. Launch can be set for the 10th, 15th, 21st or any other date that makes practical sense. That said, Pre-Launch periods should never be less than 60 days in length, there is a lot to do.

The expected time to achieve Operational status (135 businesses enrolled) is between 120 and 180 days.

During Pre-Launch, the focus is even tighter. This pin-pointed goal, is to enroll the HOTTEST 50 Businesses into your LAN. This HOT LIST is a “trimmed down short list” of the most ideal candidates from your initial 135 List.

The HOTTEST Categories

- Restaurants, Personal Services, Recreation/Entertainment, Retail, Auto, Just Kids, Pets & Animals

The HOTTEST Purchase types

- Lunches/Dinners – Hair Styling/Nails - Pizza, Hair Styling, Day Spas, Kid’s Activities, Bars/Clubs, Comedy, Recreation, Fast-food, Deli’s

This lesson's assignment will be to:

  1. Identify the 10 best Sections and 25 best categories that will be targeted during your roll-out. The best sections and categories will very LAN to LAN. LAN’s located near the water may be big on boating, which may not be the case for LANs located in desert areas. Las Vegas area LANs will be big on gambling, which may not be the case in cities like Denver or Salt Lake. As the Area Director, you know your territory and it is your decision to choose which 10 of 14 sections and which 25 out of 150 categories…your LAN will initially target.

  2. Identify the specific businesses you will target. After careful thought, list the ideal business you would like as sponsor for each of the 10 Sections. Next, list the best 5 business candidates for each of the 25 categories. These are the businesses on your LAN’s Initial 135 List.

  3. Identify the Hottest of the 10 Sections, the Hottest of the 25 categories and the Hottest of the 135 businesses until you’ve developed your HOT 50 List.

    Complete the attached spreadsheet and send to the Support Team as soon as possible.

The goal of every new LAN is to enroll as many businesses as possible

  • The goal of every new LAN is to enroll as many businesses as possible

The typical LAN territory has how many businesses?

  • 3000 to 5000
  • Over 5000

How many business enrollments does it take to reach Operational Status?

  • 100
  • 50
  • 135
  • 200

Part Three - C Stands for Content

C Stands for Content

Currently, there are 5 types of content in a LocalProject LAN:

  • Feed Posts

  • Business Profiles 

  • Offers & Specials

  • FREE Classifieds

  • Event Calendar Posts

 

The Local Feed

The Local Feed is a digital source for community news, activities & commerce. Content is focused at the neighborhood level showcasing chamber of commerce events, local church news, school news, non-profit posts and more. Users simply check the Feed once a day to keep aware of what’s going on in their nearby community.

The Feed Manager is located in the Partner Control Center (PCC)

Feed Posts can be: 1) scheduled to post in advance, 2) Post immediately, and 3) Post Repeatedly from 1 to 15 days.

The goal should be to have a minimum of 6 posts per day, 10 is better. With the repeat and schedule functions this is not difficult to accomplish. Most posts are suitable for repeating for several days. Scheduling a post to repeat daily a week before an event, covers 1/6th the need for 7 days. It’s important to include several fresh posts into the mix each day. Scheduling posts in advance allows you to dedicate one or times a week to “feed your Feed”. You simply program your events into the Feed Manager and schedule them to appear on the appropriate day or days.

One important note: expired feed posts continue to appear at the bottom of the feed for 15 days after expiration.  We do this because there are times when Users will want to refer back to an old post.  This policy provides a limited opportunity to review posts which have passed.

Good sources for Feed Post ideas are local newspapers, chambers of commerce, city, county, and school websites; just to name a few. Identifying these sources will give you a steady stream of new content. Involving your Ambassadors, team members, community & civic partners assist with feed posts, assures a lively feed without a great deal of effort on your part.

Business Profiles 

Business Profiles a created in the PPC (Partner Control Center) using the Profile Builder.

There are 5 building steps plus 1 publishing step to creating a business profile. It is possible to start a profile, add content, but not publish the content. A profile is not “pushed-live” as active, until you click the Submit button on the bottom right-hand corner of Step 6.

After you’ve successfully published a profile you will be taken to the completion screen.

Offers & Specials

The ability to access local Coupons, Offers & Specials is one of the chief attractions of the TLP to Users. Offers are provided by the LAN’s enrolled businesses; meaning the more businesses enrolled, the more offers your LAN is likely to have.

Your first objective is to obtain a minimum of 50 offers for your LAN; as quickly as possible. Any less, makes for a less than effective Offers section.

Reaching 100 offers makes your LAN reasonably attractive to an even wider-range of Users. Crossing over 100, 150, 200 Offers and more, makes your LAN very attractive to a wide-range of Users.

The goal is to get 2 or more offers from every business you enroll, even your free registrations. Accomplishing this, you will reach the “50 Offer Minimum” within your first 25 businesses.

Be certain the Offers provide Users with a genuine savings by offering a true discount or incentive. Take the time to guide your Business members on how to craft an enticing Offer or Special.

Offers are created during Step 5 of the Profile Builder

During Setup, the enrolling Partner will physically create the initial offers for the business. Be sure to show the business how to build their new Offers, moving forward.

FREE Classifieds

FREE Classifieds are located in the Community Services section which features functionality designed to allow area residents to interact with each other. Online classifieds are a proven draw for Users. The buying and selling of used items is a common need in every community.

The key factors in building a successful online classifieds are: 1) items and 2) Users. Once your LAN Users believe there are meaningful items for sale, they will shop there. Once your LAN Users recognize there are people viewing your Classifieds Section, they will post items there.

During Pre-launch you want to prime your Classifieds Section by posting 20 or more items for sale. Nearly everybody has an item they’d like to sell, such as an old couch, lawnmower or other item. Solicit the help of your Ambassadors and Supporters to enter a reasonable assortment of items. One benefit of the Classifieds is that they are not dated and do not become stale over time. Once you load your initial items they remain relevant until they are sold.

Event Calendar

The Event Calendar is a useful community service; it’s purpose and required content are self-explanatory. Just like the feed, you’ll want to identify good sources of event information. Engage the help of your Team, your Supporters and your Community Partners to assist in keeping the calendar updated.  As of March 2017, Featured Businesses will also be able to post to the Event Calendar.

Events can be entered into the calendar from both the Partner Control Center (PCC) by your team and the Business Control Center by all Community Organizations. It’s a good idea to work a minimum of 90 days in advance if not more; to ensure your LAN’s Event Calendar stays relevant.

What ways can you post to the feed?

  • Instant Posts
  • Scheduled Posts
  • Reoccurring Posts
  • Time-sensitive Posts
  • Overdue Posts

How many days does an expired post continue to appear in the Local Feed?

  • 15 days
  • 3 days
  • 7 days
  • 10 days

What is the minimum number of posts your feed should display per day?

  • 10
  • 5
  • 6
  • 12

How many classified ads should you prime your Classified Section with?

  • 10 or more
  • 50 or more
  • 20 or more
  • 6

Who can post to the Event Calendar?

  • The Team
  • Featured Businesses
  • Community Organizations
  • All of the Above

Part Four - C Squared Stands for Community Organizations

C2 - Community Partnerships

Each LAN contains a wide array of community organizations. Some of the most important will be your area’s local chamber of commerce, animal rescue groups, churches, kid’s sports, PTAs, veteran’s groups, and other non-profit organizations.

TheLocalProject is a community initiative and as such, we encourage the involvement and actually pursue the support of these entities within the community. The objective is to develop collaborative relationships with these organizations in order to solicit their participation in building the local area network.

Only non-profit organizations can qualify as a Community Partner; commercial entities are not allowed to participate, nor to be placed within the Community Organization section of your LAN. As the Area Director it’s important to know that you have been granted the authority to approve which non-profit organizations qualify for Community Partnerships; not every non-profit entity does. You are not obligated to approve every organization that may want to apply. We encourage you to approve most of them under the following conditions: a) the organization must be a positive contributor to the community and b) the organization must be a positive supporter of your area’s LAN.

Any organization whose purpose is controversial, immoral or strictly political, should be avoided. Likewise, any organization that does not make an effort to support your LAN such as by recommending TheLocalProject to its membership, does not qualify.

There are 2 partnership options:

  1. Community Partner

  2. City Partner

Community Partnerships are a cooperative relationship whereby the community organization agrees to support the Local Area Network and recommend the LocalProject to its members.

City Partnerships require a more active relationship whereby the community organization agrees to take on the responsibility for explaining TheLocalProject mission, presenting TheLocalProject offer, and enrolling their members into the network.

When we call on community organizations we come bearing gifts.

TheLocalProject offers 3 value propositions:

Access to post to the Local Feed and Event Calendar. All community organizations desire to get their word out to the community. TheLocalProject offers a new distribution channel to help accomplish that task. Approved Community Partners receive a free TLP Account which includes a Profile, the BCC, ability to post to the feed, ability to post to the Event Calendar, and access to our TrueCONNECT technology.

Community Partners receive TLP’s TrueCONNECT InAPP technology at no cost. Community Partners can build their VIP list and send INAPP Messages for FREE. SMS charges do apply if they would like to send/receive SMS texts, have SMS forwarding, or obtain a dedicated text number. These SMS costs are $4.95/mo for the SMS Broadcast Option, .02 per SMS text and .03 per MMS text, and $4.95/mo for a dedicated SMS number.

The opportunity to monetize the relationship.  Non-profits organizations have a need for revenue and typically invest a significant amount of their time fundraising.  In exchange for their support of the local network, Community Partners will receive 10% of the monthly membership fees of all business members they have referred to you or your team. This referral fee is paid for a minimum of one year and can go on indefinitely as long as the community organization remains active in supporting the LAN and continues to endorse it to their members.

The chief difference between the "Community Partnership" and the "City Partnership" is "who takes responsibility to actually enroll the business". If the community organization makes the recommendation and members of your team perform the actual enrollment, the Community Partner receives 10% of the monthly membership fee. If the community organization agrees to fulfill the duties of a City Partner by explaining, enrolling and servicing their members, they will receive 20% of the monthly membership revenue.

Partnering with community organizations can benefit your LAN in three ways:

  1. By using the TrueCONNECT technology, the organization's members become Users of your LAN.

  2. Recommending TheLocalProject to their membership helps to add business members to the LAN.

  3. Posting organization events to the Local Feed and Event Calendar helps fill LAN content.

What benefits can your LAN receive from Community Partnerships?

  • Help grow your user base
  • Help add to your content
  • Help add business members
  • Help increase your territory

What types of Partnerships can your offer Community Organizations and what can they earn?

  • Community Partnership
    10% of monthly membership
  • City Partnership
    20% of monthly membership

In 25 words or less "Tell us why you joined TheLocalProject?"

Give us your feedback on this first lesson

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Lesson Two - The TLP Technology Overview

Technology Overview

The TLP System 

TheLocalProject system consists of 2 main parts: a) the Front-end and b) the Back-end.  

Front-End

The Front-end is comprised of the User interfaces which are used for accessing the TLP System.  The main components are:

  1. The Apple Mobile App
  2. The Android Mobile App
  3. The TLP Website Version

The Back-End

The Back-end components form the heart of the System which executes the functionality.  The main components are:

  1. The Database Core
  2. The Communications Module
  3. The Ecommerce Module
  4. The Home Office Control Center (SCC)
  5. The Business Control Center (BCC)
  6. The Partner Control Center (PCC)
  7. The User Control Center (UCC)
  8. The Reporting Module


TLP Cloud Computing

TheLocalProject technology was engineered using true mobile architecture and operates from Microsoft's Azure Cloud Platform.  


Azure's Cloud Network is arguably the most advanced cloud computing platform in the world.  It delivers the horsepower and flexibility to allow the LocalProject to grow exponentially quick without ever outpacing the ability to deliver.

In our first year of development, our partnership with Microsoft has made TheLocalProject the most advanced local platform on the planet!

Name TheLocalProject's 3 User interfaces?

The 3 types of User interfaces are  and  

Which cloud platform does TheLocalProject run on?

  • Amazon's AWS
  • IBM's Bluemix
  • Microsoft's Azure
  • Google's Cloud

Lesson Three - The PPC (Partner Control Center)

The PPC (Partner Control Center)

The Partner Control Center (PCC)

Your PCC is your Admin Dashboard for your TLP Team Account.  From inside, you can:

  1. Search for businesses registered in your LAN
  2. View Your LAN Stats
  3. Create a Business Profile
  4. Enter a Local Feed Post
  5. View Territory Info
  6. Manage Referrals
  7. Create Event Calendar Posts
  8. Manage Your Account
  9. Manage Your Subscription


Business Search

Here you can enter a search string to generate specific results; leaving the search box empty and clicking the search button will generate every profile generated under your account.

This search feature only searches profiles you created, you will not find business profiles created by others.  To do this, look in the LAN Stats section.


LAN Stats

Here you are able to view the progress of key metrics in your LAN.

Stats Include:

  1. Registered Users - the total number of TLP Users connected to your LAN
  2. Feed Posts - the total number of Local Feed posts that have appeared over the past 30 days
  3. Coupons - the total number of Offers & Specials currently available in your LAN
  4. Associates - the total number of Team Members associated to your LAN includes RD, AD, CPs and CMPs
  5. Registered Businesses - the total number of business profiles enrolled in your LAN

Listed below the stats you can view all the business profiles associated with your LAN, regardless of which Partner created them.


Profile Builder

Here is where you create new Business Profiles following a 6 Step process.

Steps Include:

Step 1 - Account Details such as name, address, contact person, website, etc.

Step 2 - Financial Details such as plan type and billing information

Step 3 - Information includes a long and short description of the business' purpose, plus business hours and social media linking.

Step 4 - Category & Image Selection assigns where the Profile will appear and sets the top Profile, Logo and other profile images.

Step 5 - Coupon, Offer & Specials Builder is used to create Offers for the business.

Step 6 - Publish allows you to preview the profile and push it live to the LAN.  Unpublished data is saved in the System but does not appear in the LAN until the "Submit" button is clicked.

Notes: 

  • You can start a profile and not publish it until you are ready.
  • You can publish a profile to any LAN.  For AD's and City Partners, your account is set to default to your LAN.  For Regional Directors, you must choose the LAN manually or the system will place it in the first LAN in the System.  This is the most common error when Profiles are not appearing in your LAN.  Simply edit the Profile and select the correct LAN in Step 1; then be sure to click Submit in Step 6 to get your changes to take effect.
  • You can search for a Business Profile in the Business Search section and then edit or upgrade that profile.

Local Feed Post

  1. Here you can create and view Local Feed posts.  There are 4 Tab options:
  2. Create Post - this is where new posts are created.
  3. My Post - this shows a list of your previously created posts.
  4. Feed Queue - this shows posts scheduled to appear in your LAN's Local Feed.
  5. Active Feed - this mirrors the same data displayed within the APP.

When you create a post you can:

  1. Schedule it to appear at a later date and time.
  2. Have it appear Instantly.
  3. Have it repeat for up to 15 days.
  4. Schedule it to appear at a later date AND to repeat for up to 15 days.

NOTE: Old Feed posts continue to appear at the bottom of your daily feed for a period of 15 days.  This provides Users with a limited window of time to go back and review expired posts.

Territory Info

Shows both your Team Hierarchy and your LAN zip code boundaries.

Referrals

Here you can access all of the referrals you have been given.  Referrals are listed by name and grouped by the business who referred them.  You can update progress and make notes as you contact them.  You can also manually add new referrals and assign them to any one of the businesses you have enrolled.

Events

Here is where you add new events to your LANs Event Calendar.  The process is straight-forward and easy to follow.  Unlike the Local Feed, the Event Calendar allows you to enter details today that are viewable to your LANs Users today; arranged in chronological order and in calendar format.

My Account

Here is where your set your details for your Team Account.  Your PPC Account is different than your Business Control Center Account or your User Account.  This is the only Account that connects you to the Team and your hierarchy.  

Subscription

All TLP Team Members are required to have one of two types of technology account; a) a TLP Technology Access Account for personal use or b) a LAN Cloud Access Account for LAN use.   

You are only required to have one of these two accounts, never both.  LAN Cloud Access Accounts are for Managers only and qualify AD's/RD's for additional benefits & compensation. 

Lesson Three PCC Assignments

PPC Assignments

  1. Create your own Business Profile and Place it in the Community Organizations/TheLocalProject Team category.  Use this profile to begin building your own VIP List.
  2. Create 4 Local Feed Posts: 1) one scheduled for a later date, 2) one that posts instantly, 3) one that appears instantly and repeats, 4) one that is scheduled for a later day and repeats.
  3. Create 4 Event Calendar posts for events that will occur within the next 60 days.

Which of the following can not be done in the PPC? (Select 3)

  • Post to the feed
  • Build a calendar event
  • View your VIP List
  • Build a Profile
  • Send an SMS message
  • Post a classifieds ad
  • View LAN Stats
  • Change Your TLP Team Password
  • Search for a business
  • Manage your referrals

Lesson 4 - Collateral, Support Material and Course Review

Have you defined your 10 sections and 25 categories?

  • Yes
  • No

Have you identified your 135 Business Targets and submitted the list to the home office?

  • Yes
  • No

Have you identified your 50 HOT List Businesses?

  • Yes
  • No

Lesson 4 – Collateral & Support Material

Collateral & Support Material

There are several types of materials available to you that will help you do your job in the field.

They are:

  • Your Business Cards
  • A TLP Email Address
  • TLP Tabloids
  • TLP Apparel & Swag
  • Your TLP Technology Account
  • The TLP Media Center

This lesson will cover each item and explain how to order.

Business Cards

Let’s start with getting your business cards.  TheLocalProject uses a 4-color, double-sided card design. 

To order cards, first submit your Template Request to TLP support.  ENet designers will create a business card template for you at no charge.  You may have your cards printed anywhere you choose; we recommend Print-Place located in Dallas, Texas where we’ve arranged special pricing for our Team.  Print-Place will print 1000 business cards/4color, double sided, for only $29 plus shipping.

Be certain to order soon as you’ll want to allow 48 hours for your template design, plus 1 week for printing and delivery. 

You will find the Template Submission Form and more order information in the Materials Order Form located in the LocalProject Media Center.

TLP Email Accounts

You have your choice of 2 different types of email account:

  • A Microsoft Exchange Account which includes a web version of Microsoft Office (MS Word, Excel, Access, Outlook and Cloud Storage).   Exchange Email Accounts are business grade and they auto-synchronize your folders across up to 5 devices.  All Exchange Email Accounts use the domain “localproject.net.  Syntax: [email protected]
  • Your second option is a traditional POP email account is also available using the domain “thelocalproject.net”.  Syntax: [email protected]

MS Exchange Account - $65yr: [email protected]

POP Email Account - $25yr: [email protected]

You can find email account order information in the materials order form located in the Media Center.  Simply complete the PDF form, save it as “your name” and return it to Support. Be sure to save it to your computer before returning or it will not save your work.

TLP Tabloids

TheLocalProject Tabloids are the perfect low-cost solution for a LocalProject pass-out piece.  The LocalProject tabloid is a large, 4 sided, 4 color document that TheLocalProject’s home office subsidizes the cost.   Your cost is only .02 per copy, with a minimum order of 2000 copies for $40 plus shipping.

To place your order…select the order sheet from the Media Center and simply submit your request

Note: Tabloids come in sets of two and must be separated before distributing.

TLP Apparel & Swag

TheLocalProject’s TLP Apparel & More online store sports a wide variety of both casual and business apparel, as well as bags, caps and other fine items.

The 2 most popular items are the TLP Embroidered Polo-Shirt and the TLP Embroidered Denim Shirt.

To shop at the store simply visit http://thelocalproject.qbstores.com  the link is on the screen and you’ll also see it printed in the text below.

TLP Technology Account

 Team members utilize several platforms in order to perform their jobs.  Two platforms you’ll want access to are: 1) your LocalProject Partner Control Center, also known as the PPC; and 2) the TLP Communications Network which provides access to TLP’s Webinars, Videos and other digital content.

There are 2 types of technology accounts: 1) the Individual Account and 2) the LAN Account.  

Most team members will need the individual account access for $10 per month.  The LAN account is for Assigned Area or Regional Directors who assume the LAN Cloud charges in exchange for an exclusive territory and a higher compensation.  The LAN Account fee is $100 per month and meets the individual requirement.  Team members only need to have one of these accounts, never both.

The TLP Media Center

TLP’s Media Center is a web-based repository of digital files for graphics, videos, PowerPoint presentations, manuals and other content to support the Field Team.

You can visit the center at www.localproject.net/media.

We wanted to be certain you have the links to both the PCC and the BCC Systems. 

They are:

BCC - https://acc.localproject.net/BusinessLogin.aspx

PCC - https://acc.localproject.net/Login.aspx

Remember, you can always get to either System by visiting the www.localproject.net website and clicking the appropriate system button located in the upper right-hand corner.

Have you ordered your business cards?

  • Yes
  • No

Have you ordered your TLP Email Address?

  • Yes
  • No

Have you ordered your tabloids

  • Yes
  • No

Lesson 5 - LAN Building Strategy

Lesson 5 - LAN Strategy

LAN Building Strategy

 This lesson discusses the Strategy of how to Build Your LAN.

There are 8 Prime Factors and 4 Initial Objectives to building a LAN successfully.

Building a LAN is no small task and it should only be undertaken with a clear plan for success - backed by a solid commitment to succeed.

  • Each LAN has 5 Stakeholders – Users, Businesses, Community, Civic, The TLP Team
  • It’s important that every Stakeholder benefits from the LAN – Organization wide, our goal is to create a Win, WIN, WIN situation for everyone involved!
  • While every factor is essential….Let’s begin with what arguably may be the most important factor - the 8th Factor:  “LAN Build SPEED”
  • There’s a true need to “reach critical mass quickly” if you are to sustain community support for your LAN. 
  • The over-arching goal driving all of your initial activity should be to “Reach Operational Status in 120 days”
  • Avoid the trap of having your LAN list along with sporadic enrollments, feed posts, and limited offers….AT ALL COSTS. 
  • The objective is to maintain a FAST PACE to achieve Operational Status in 120 days and absolutely no longer than 180 days.
  • As your LAN’s Area Director, it is your responsibility to insure that your LAN’s 4 Initial objectives are achieved timely.
  • Critical Mass is defined as achieving 500 Users, 135 paid business enrollments, 20 Community Partners, and active content.
  • LANs experience 3 phases: 1) Pre-Launch, 2) Launch, 3) Operational
  • Pre-Launch is the 90 day period prior to the Launch date. 
  • As Area Director, you determine your Pre-Launch and Launch start dates.

The 4 LAN Objectives - 

  1. 500 Users, 
  2. 135 Enrolled Businesses, 
  3. 20 Community Partners, 
  4. 300 Offers/Active Content

How

  • To achieve critical mass quickly, you’ll need to put the first 6 Factors into operation.  
  • To help explain what those 6 factors are, let’s compare building your LAN to a covered wagon being pulled by a team of 6 horses. – Users, Businesses, Community, Content, User Services, Functionality
  • The “7th Factor” is your team.  The good news, is you don’t need a large team.  At the same time, you don’t want to go it alone.
  • Ideally, you’ll want to have 1 full-time City Partner building the LAN with you.  Good advice: don’t add a second City Partner until you’ve gotten effective at managing your first….work with your first city partner at least 2 or 3 weeks before adding the second.
  • Adding part-time City Partners is a great way to grow your team.  You are looking for Part time City Partners who will commit to enough activity to enroll at least one business per month.  Just one business enrollment per month will generate significant income for both themselves and the organization.
  • Next are your supporters & Ambassadors.  People you know who share TheLocalProject vision and are glad to help you.  Supporters & Ambassadors can help you grow both content and Users.

There are a few bits of content you’ll want to get into place, prior to starting your Pre-Launch.

They are:

  1. 50+ Pre-fill Business Profiles from your 50 Hot List and 135 Business Targets
  2. Daily Local Feed Posts – 6 per day minimum
  3. 1 month of Event Calendar Posts
  4. 20+ Free Classified Posts
  5. Add Offers as quickly as you can, get 2 or more from every business…even FREE Registrations.


Audience – 

  • Execute your plan to add 100 friendly Users your first 30 days.  
  • Make certain to set the right “expectation” so that these Users know that the LAN is new and under development.
  • Strive to achieve 2 new App installs from every business you call on.  The businesses you see are an ideal source because they already understand that you are building the LAN

Business Enrollments – 

  • More details will be covered in the City Partner training; the first step to enrollments is activity, seeing businesses in volume.  The benchmark for evaluating your LANs effectiveness is “Showing the TLP Presentation to 5 Businesses Per Day” 5 days per week.  Any less, will not achieve the main objectives quickly enough.
  • Addressing this Activity Factor is a responsibility of the Area Director.
  • The first 30 days should focus on seeing your 50 Hot List.  The next 90 days are focused on seeing the remaining 85 businesses on your target list, plus the referrals and other businesses you meet. 

Community Partners – 

Community organizations can be a tremendous asset to helping you grow your audience, add businesses, and add content.  Community organizations come in all sizes from small to large.  Larger organizations can help the most, however they also have the most bureaucracy which typically means a longer selling cycle to get them on board. 

Smaller organizations often allow you to get with the decision maker and gain their support the same day.  We recommend you seeing a mix of large and small organizations; with the goal of presenting to one per day.

Civic agencies are managed the same in the TLP system as community organizations.  Unless you have a warm relationship, we recommend not approaching civic agencies until after you have reached Operational Status.

Special Pre-launch Pricing –  

We know the goal is to achieve critical mass as quickly as possible. Consequently, it’s absolutely essential to get the first 135 businesses on board and into your LAN.  With them, you have the foundation and credibility to grow your LAN further.  If your launch stalls at 20, 40, 60 businesses; then its “Houston, we have a problem”.

What can be done to assure that your LAN achieves the 135 target within 180 days?  The best strategy is to make our offer highly attractive and remove as much sales resistance as possible.   

The strategy for all LANs is to reduce the price of membership significantly during pre-launch.  By significantly we mean by approximately half.  By highly attractive, we mean so compelling it’s difficult to say no.

  • You’ll find 3 tools available to help you do this: 
  • a) the 5060 discount code, b) the double membership, c) the 3in3 referral discount.
  • The 5060 code reduces the Featured from $199 to $99, the TrueCONNECT from $99 to $59, and the basic from $49 to $29.
  • You’ll learn more about the “double membership”, and 3in3 Referral Discount in the City Partner training.

Continually Expanding Content –

  • Feed, Offers, Classifieds, Events (Feed-Offers-Events) (Classifieds, Groups, Lost & Found)


The LAN Strategy contains how many Factors and how many Initial Objectives?

The LAN Building Strategy contains  primary factors and  Initial Objectives.

What are the 3 stages of LAN development?

  • Pre-Launch
  • Full LAN Launch
  • Launch
  • Profile Pre-Fills
  • Operational Status

How long is the Pre-Launch Period?

  • 120 Days
  • 60 Days
  • 90 Days
  • 60 to 90 Days

What is the 8th Factor?

  • Reaching Operational Status
  • Your Team
  • LAN Build Speed
  • Using all 8 Factors in your strategy

What is done to assure you hit Operational Status in 180 days or less?

  • See 5 or more businesses per day
  • Assure that there are 6 or more daily Local Feed posts
  • Discounting the cost of membership during the Pre-Launch period with the 5060 code

Assignment - Download the LAN Pre-Launch Checklist from the Media Center and submit to Home Office

  • You have downloaded the LAN Pre-launch Checklist from the Media Center
  • You have completed the LAN Pre-launch Checklist.
  • You have submitted the LAN Pre-launch Checklist to the home office.